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As the summer starts to wind down, things are just starting to heat up in Oldham County’s business community. I hope you will be able to attend some of our upcoming programs and events.First we send the summer off in style with the Ford IronMan competition. The event is Aug. 31. More than 83 miles of the 112-mile bike route rolls through Oldham County, and competitors say it is by far the best part of the entire competition. Why is this important to the Chamber? More than 10,000 visitors and fans are expected to come through our area and this means hundreds of thousands of dollars to our localeconomy.Overall, the Greater Louisville Sports Commission estimates $4.1 million in revenues to the Greater Louisville economy over that weekend. A special thanks goes to Chamber members who supported the competition through donations or sponsorships. We hope you’ll have a chance to celebrate in the La Grange square with Discover Downtown La Grange. The group is hosting a special celebration welcoming fans and friends of competitors. It promises to be a great place to see the race. We’re proud to have this international competition come through our community.In September, the Chamber launches a marketing/PR series for small business leaders. Shannon Baker, co-owner of the PR Store, will facilitate four meetings coaching individuals on developing a marketing strategy, buying and utilizing advertising, coordinating mailing lists and much more. See the calendar page or visit the Chamber’s Web site, www.oldhamcountychamber.com, for more information.The Chamber’s annual golf scramble will be Sept. 29 at the Oldham County Country Club. This event is a fun Chamber tradition.Another great tradition of the Oldham County Chamber is the presentation of the Oldham Countian of the Year Award and the OCTA Awards. The Oldham Countian of the Year Award is presented each year to a business or community leader who goes above and beyond to make Oldham County a great place to live and work. Seven nominees were presented to the committee this year and the winner is well deserving (as usual).Five local businesses will be recognized through the Oldham County Top Achievers Award. Both of these celebrations will take place at the Chamber’s quarterly dinner Oct. 14 at the John Black Community Center.If you’re not a Chamber member, think about joining the Oldham County Chamber of Commerce. It’s a great way to stay connected with business leaders and be a part of the leading business organization in Oldham County. Contact the Chamber staff at 222-1635 or www.oldhamcountychamber.com.
Marketing/PR Series: 8:45 to 10 a.m. Sept. 11 and 25, and Oct. 9 and 23. All classes at LifeChampion International in Buckner.Sept. 11: Brand positioning with muscle, defining your target, analyzing the competitive set and articulating your unique point of difference.Sept. 25: Marketing “blocking and tackling.” Creating a realistic marketing budget and developing a strategic marketing plan.Oct. 9: Tactical execution, part one. Three powerful tactics and when and how to use them (e.g. Web sites/SEO/PPC, TVads/media, direct mail).Oct. 23: Tactical execution, part two. The next three tactics and when and how to use them (e.g. PR, radio ads, outdoor).Cost: $10 per session, $35 for series.All classes presented by Shannon Baker, co-owner of the PR Store. Back to Business Basics Series sponsored by The Oldham Era.Oldham Chamber Golf Scramble: Registration, 10 a.m.; shotgun start, 11:30 a.m. Sept. 29. Oldham County Country Club.Quarterly dinner and presentation of Oldham Countian of the Year and OCTA Awards: Oct. 14. John Black Community Center.$20 for members, $25 for non-members.Oldham Coutian of the Year Award presented by The Oldham Era. OCTA Awards presented by Republic Bank.Visit www.oldhamcountychamber.com for more information.
The views expressed in this column may not necessarily represent the views of The Oldham Era.