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The Kroger Co. announced today that the practice of doubling the value of coupons will end on Sept. 22, 2013 in most of its Kentucky, southern Indiana and southern Illinois stores.
“In an effort to modernize the company’s coupon policies, Kroger has been investing additional resources into its digital coupons and promotions.
This change will please the rapidly growing segment of our customers who prefer to shop and save without the trouble of clipping paper coupons,” said Tim McGurk, public affairs manager for Kroger’s Louisville Division.
Kroger customers have access to hundreds of digital coupons everyday which can be downloaded instantly, even as they shop.
Kroger digital coupons are downloadable at Kroger.com and through the grocer’s mobile app available on iPhone and Android devices.
Only a small percentage of Kroger shoppers use double coupons and customers are responding favorably to the recent increase in the quantity and value of the digital coupons available.
•Over 100,000 new customers sign up to access Kroger’s digital coupons each week
•20 million digital Kroger coupons were downloaded last week
•Over 1 billion digital Kroger coupons will be downloaded over the next year
Along with the growing digital offers, Kroger will gladly accept paper coupons at face value.
“Kroger will continue to invest in lower prices,” said McGurk. “Double coupons only apply to a small percentage of the items in our stores.
“Lower prices throughout the entire store are a better benefit to the vast majority of our customers.”