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Curtis family enters Chicken of the Sea jingle contest

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By Laura Hagan

It sounds fishy.

A local family is a finalist in a nationwide contest that could bring $100,000 worth of seafood to a local charity and earn a two-night trip to Hollywood for the family.

Tim Curtis and his family wrote a jingle and filmed a video for Chicken of the Sea, a company hosting a competition that allows winners to provide their local food bank with thousands of dollars in seafood. The Curtis family’s jingle is a finalist on the company’s Web site. Viewers vote for their favorite video on the site, which ultimately determines the winners of the contest.

Curtis said he learned about the contest from a weekly e-newsletter containing recipes his wife receives. Curtis said it sounded like something fun to enter with his family.

It didn’t take him long to write the jingle, he said. He’s a guitar player, singer and songwriter when he’s not working as Director of Oldham County Parks and Recreation. He said he thought about it a few days to incorporate four themes the company requested, including “Tuna makes your life better;” “Tuna is convenient;” “Tuna is healthy;” and “Experts say you should eat seafood at least two times a week.”

The company encouraged entrants to fit the themes – no necessarily verbatium – into a video and jingle. 

Curtis’ friend filmed the video, which includes his daughters, in the Curtis’ basement. His friend has made a few films in the past and has editing software to help them with the video – which, including the song, had a few extra shots of him and his daughters, who he said had a lot of fun being a part of the contest.

Voting continues through Dec. 9, and visitors can vote up to three times a day from any number of e-mail accounts on the contest Web site: www.mermaidjinglejam.com. 

Curtis said he’s been e-mailing friends and family about the contest, and encouraging them to view the video online. 

“I can’t complain about having 1,200 or 1,300 votes,” he said. “I thought it’d be a fun family project for me and the kids to do.” 

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